Marketing
in China:
Be Local, Be Relevant, Be Bold
Steve Marshall
If you think marketing in China simply requires translation of your company's
marketing materials, think again. Steven Marshall, president of The New
Group, discusses the importance of understanding the local business atmosphere
and tailoring marketing messages that Chinese executives, businesses and
consumers will respond to such as retail-tainment. He'll also discuss
the delicate balance of being relevant without sacrificing your company's
global brand.
|
|
When |
Wednesday, Nov. 2, 12noon - 1:30pm |
Where |
House
of Louie Restaurant |
Cost |
Lunch & Talk: $20 members; $30 prepaid registration, $35 at door; $15 for full-time students with valid ID. |
Registration |
Register with credit card to 503 973-5451 by Oct. 30th. |
